Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company.What does a PPC agency or specialist typically do?Įffective PPC management revolves around several interconnected subjects: PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective. This may be done by the e-merchant or vendor themselves, or a dedicated specialist company may be hired to manage PPC buys on their behalf. This often strategies and ad buys while minimizing the overall expenditure. Definition: Pay-Per-Click (PPC) management is the process of overseeing and managing a company's PPC ad spend.
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